Key N° 5 : Period

Description :

This point depends on distribution line, target et communication objectives. Below, samples used for a B2B communication : If you want to use an e-mailing or a fax mailing to find new customers, you have to sen dit on Tuesday or Thursday. / If you send a newsletter to earn customers loyalty, do it on Friday. / For a restaurant, send your menu to companies on Monday morning by fax. Your contact will increase ! / A mailing to building contractors during the month of August will be unsuccesful because of the collective leave of this activity in Luxembourg.

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